Trusted Name in the Bay Area Since 1922

Established by Arthur Friedman’s father Charles in 1922, Friedmans has a history of excellence. We started out as a small appliance shop in Oakland and spent many years as a microwave store with over 120 franchises across the country.

We're proud of our reputation as the Bay Area's most reliable name in appliances, and as an employee-owned company, every member of our team is invested in giving our customers the best. With over 2,000 products by 80 brands and a showroom full of live kitchens and laundry machines, we’re always ready to help you find what you need.

At Friedman's, we're not just in the appliance and sales business, we're in the cooking and cleaning business. We know that appliance shopping isn't just about looks and function, it's about finding the right fit for your home. So, next time you need a new appliance, shop better. Shop Friedmans.

• 100 Years of Excellence
• 200+ Live Appliances to Try Before You Buy
• 100 Days to Make Sure Our Prices Can't Be Beat
• 2000+ Products to Make Your Dream Come True
• 25K Sq Ft Of Showroom Possibilities